Emin + Paul

EMIN + PAUL is a London-based fashion brand that has represented effortless style and high quality since it was founded in 2010, by two Korean designers, Emin Young and Paul Kim.

Emin, who studied womenswear in London, was absorbed by the beauty of femininity. She was encapsulated by Paul’s bold, sculptural artworks. Both were strongly fascinated by each other’s contrasting philosophies.

They set out to establish themselves as a British fashion label which is reflected through their contemporary, clever-cut collections that exude flare and femininity. Their aim is to create garments that are perfectly balanced in an attentive and fully justified way. Beginning with the big, bold, and bright, softened through careful colour, cuts and cloth. Each detail has substance, meaning. Nothing forgotten, everything considered.